Comments on: Speak the same language as your customer http://wealth-and-wisdom.com/2009/05/28/speak-the-same-language-as-your-customer/ Wealth and life balance through entrepreneurship Mon, 02 Apr 2012 03:15:19 +0000 hourly 1 By: Brandt Smith http://wealth-and-wisdom.com/2009/05/28/speak-the-same-language-as-your-customer/comment-page-1/#comment-752 Brandt Smith Sat, 30 May 2009 19:27:04 +0000 http://blog.wealth-and-wisdom.com/?p=340#comment-752 @Clair Schwan-People don't understand that $10 words don't make them sound smart. It just alienates your customer and makes your sound pretentious. Or to use your words...like a peacock! @Clair Schwan-People don’t understand that $10 words don’t make them sound smart. It just alienates your customer and makes your sound pretentious. Or to use your words…like a peacock!

]]> By: Clair Schwan of Sensible Small Business Ideas http://wealth-and-wisdom.com/2009/05/28/speak-the-same-language-as-your-customer/comment-page-1/#comment-750 Clair Schwan of Sensible Small Business Ideas Fri, 29 May 2009 16:42:23 +0000 http://blog.wealth-and-wisdom.com/?p=340#comment-750 Sometimes this is known as consultant-speak, and it immediately and repeatedly put you at odds with your customers. What you want is to have your customers identify with you, not laugh at your attempts to sound important. We too often use words like: - prior, when we mean before - actually, when it can be snipped out of the sentence without degrading the message - event, when it adds nothing to our understanding of what happened - impact, when we mean effect or consequence Like they say in the west, save the peacockin' for peacocks. Clair Sometimes this is known as consultant-speak, and it immediately and repeatedly put you at odds with your customers. What you want is to have your customers identify with you, not laugh at your attempts to sound important.

We too often use words like:

- prior, when we mean before

- actually, when it can be snipped out of the sentence without degrading the message

- event, when it adds nothing to our understanding of what happened

- impact, when we mean effect or consequence

Like they say in the west, save the peacockin’ for peacocks.

Clair

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